The Swedish car company Volvo must have thought it was being real cultural and high-toned when it decided to use a famous opera aria as the soundtrack for its new television commercial. Its idea, plainly, is to make a connection between the luxuriousness of its XC90 SUV and the classiness of grand opera. Think Cruella de Vil times 1 million. Examples are legion of multinational companies committing cultural solecisms by overlooking vernacular translations of their slogans that turn innocent words in one country into insults or profanities in another. Then there are just plain misfires. An uproar on social media hounded the company into pulling the ad. This raised two issues. The other was that the speech Ram used actually included a passage excoriating the advertiser-driven quest for material acquisitions, including cars. The particular passage Volvo chose for the commercial is especially famous. The lyrics can be heard on the commercial soundtrack, but who understands German anymore, other than Germans?
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In , Chevrolet put up billboards with a picture of a red Corvette Sting Ray that said, "They don't write songs about Volvos. The camera then goes outside the club to show Chevy's latest model. All rights reserved. Contact Us. Mailing List. Search this site. Meet the Members. Event Flyer.
Things have been mostly good, but there are always challenges to deal with. Pin It on Pinterest. He is my soul mate and we love each other very much. It does kick your butt!.
He's just not that into you. There is no question that God loves all of His children, and that obviously includes non-members. I mean, I get where it comes from but it's so ridiculous.